There has been a lot of fuss made in the travel industry lately about the authenticity of hotel reviews posted on Trip Advisor. It has come to light that many fake reviews have been written either by the hotel’s own marketing people, giving themselves top marks, or by competitors with scathing reports. This is a nasty practice but it happens! Hotels become obsessed with their ratings and reviews and rightly so given the size and popularity of Trip Advisor.
We frequently hear from our clients about the reviews they have read on Trip Advisor after we have recommended a particular resort. This is entirely normal – I also check consumer reviews on a big purchases I am about to make. But a small word of warning, Trip Advisor has no way of substantiating whether the person posting the review has actually stayed at the hotel and has started putting disclaimers on many of its pages stating this fact. Also it is human nature to want to voice your complaints to the world if you have had a bad time but you are less likely to do so if you were entirely satisfied.
When we launched our new website earlier this year we did introduce a review section that only the clients that booked through us could post their own comments on. We frequently have dodgy reviews posted by people who we have no knowledge of that are immediately deleted. We are constantly encouraging our clients to post their comments when we phone them to find out how they enjoyed their Wellbeing Escape, but frequently it gets pushed down to the bottom of their priority list in their busy lives. If you have travelled with us, please do post your comments. It will help people have more access to truthful reviews rather than just the questionable content on Trip Advisor.
Stella
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